Naples’ noble empire

by Charles David

The beautiful time honored craft of bespoke tailoring rests eternally within the heart of Naples’ enduring cobbled medieval passageways.

O’MAST is a documentary about the strong, passionate life force of tailoring held in the Neapolitan former Kingdom. From the anecdotes spoken humbly by some of Naples’ master tailors, director Gianluca Migliarotti stitches together a story of spirit de corps, heritage and sartorial distinction.
From the opening panorama of the Bay of Naples as seen from a 16th century balcony, the soundtrack, an aging, jazzy, sinuous bit, Magliarotti wraps the audience and plants them in an atelier of the tailor Beppe Modenese and Marchese Giancarlo. Terrifically seamless editing-masterfully executed. When Antonio Panico spoke of his clientele spanning three generations, the perspective of commitment to a craft on an instinctive level becomes so clear. All those wonderful, rarified bolts of luxurious fabrics, seducing at decorum’s distance my willing heart.

Naples’ noble empire of bespoke craft reminds us of the day when attention to detail and passionate approach to one’s craft was not taken as a trend, a whim of branding. O’MAST is one for my collection, a permanent place among the other cineaste gems.